About Me

Results-oriented Brand Manager with extensive experience in the Food & Beverage industry, adept at leveraging market insights and innovative marketing strategies to drive brand growth and enhance market presence. Seeking to utilize expertise in brand management, market analysis, and digital collaboration to achieve significant business objectives and enhance customer engagement.

Skills

Experience

Education

Certification

Brand Management
Brand Strategy Development, Market Penetration & Growth, Customer Experience Enhancement
Marketing
Marketing Strategy, Digital Marketing, Market Research, Competitive Analysis, Customer Insights
Operations & Finance
Budgeting/Forecasting, P&L Management, Vendor Management, Product Launch
Leadership
Team Leadership, Cross-Functional Collaboration
Tools & Techniques
AI, Power BI, HACCP, FSSAI Standards

Brand Manager - Jelly Belly Foods Pvt Ltd (Jul 2022 - Present)
Managing branding initiatives for in-house brands and Zomato Everyday partnership. Executing data-driven marketing strategies using AI and Power BI. Leading team development and training. Redesigning packaging. Managing online ordering platforms and new product launches (Kortyard Café, Catering). Overseeing marketing budgets and ROI.
Zonal Operations Manager (MENA Region) - Jyothi & Co DMCC (Aug 2019 - May 2022)
Directed expansion strategies and ensured operational profitability in Dubai. Improved service quality and customer satisfaction. Managed marketing initiatives and B2B/B2C hospitality consulting. Achieved $100,000 cost savings through operational enhancements.
Regional Head - Sri Srinivasa Dairy Products Ltd (May 2017 - Jul 2019)
Focused on market development, business strategy, and profitability. Grew market share by 60% through vendor network development. Improved customer experience with custom showrooms.
Zonal Operations Executive - Hindustan Unilever Ltd (Feb 2013 - May 2017)
Developed business strategies and drove market penetration. Managed profitability and sales optimization. Increased profitability through franchise coordination and merchandise planning.
Cluster Manager, Retail Store Manager - Max Range Retail Pvt. Ltd (Jun 2011 - Jan 2013)
Achieved store targets, maintained hygiene, and managed marketing events. Ensured regulatory compliance and customer education.

MBA (Digital Marketing & Sales Management) - Xavier Institute of Business Management Studies, Hyderabad (2018)
B.Sc. - Sri Venkateswara College Uppal, Hyderabad (Affiliated to Magadh University) (2011)

HACCP Level 3 Certified - SGS Academy (2023)
Certified Food Safety Mitra - FSSAI (2025)
MSPA Certified (Mystery Shopping & Auditor) - Mystery Shopping Provider's Association Asia/Pacific (2023)
PMP Certified - Google India (2022)
FOSTAG Certified - FSSAI (2024)
ISB Alumni in AI (Artificial Intelligence) Marketing - ISB (2025)
Certified Script Writer - NSDC/AAFT (2025)
Certified Microsoft Advance Excel with A.I - Skill Nation India (2023)

My Work & Services

Biznology Solutions Private Limited

Biznology Solutions Private Limited is your complete business solutions partner for the retail sector. From identifying the perfect location and securing all necessary licenses, to designing impactful interiors and executing effective marketing strategies, we cover every aspect of your business journey. Our expertise extends to providing skilled manpower, operational support, and ongoing consulting to ensure your retail venture not only launches successfully but thrives in a competitive market.

We offer end-to-end support for both new and established brands, delivering tailored strategies and hands-on assistance at every stage. Our mission is to transform your ideas into profitable realities, making Biznology Solutions the trusted partner for retail success.

🚀 Brand & Market Strategy
- ✔️ Market positioning & growth planning
- ✔️ Brand identity & storytelling
- ✔️ Digital transformation & campaigns
🏢 Retail Operations
- ✔️ Location selection & licensing
- ✔️ Interior design & setup
- ✔️ Manpower recruitment & training

Backbenchers Infra

Backbenchers Infra is a retail real estate consulting firm specializing in leasing, tenant advisory, developer partnerships, and investment strategies. We connect brands with the right locations and developers with the right tenants, driving profitable growth and sustainable expansion.

Our mission is to create high-value retail real estate solutions that transform spaces into growth engines. We aim to become India’s most trusted partner in retail expansion and consulting, supporting both brands and developers at every step.

🏢 Leasing & Tenant Advisory
- ✔️ Right brand, right place, right deal
- ✔️ Market analysis & feasibility
- ✔️ Negotiation & documentation
🤝 Partnerships & Consulting
- ✔️ Developer & brand partnerships
- ✔️ Project planning & rollout support
- ✔️ Investment advisory & returns
📍 Location Strategy
- ✔️ Market identification & expansion
- ✔️ Site selection & evaluation
- ✔️ Long-term growth planning

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Falaknuma Food Factory

Falaknuma Food Factory specializes in corporate catering, food consulting, and complete catering solutions tailored to your needs. Whether it’s a small gathering, a large corporate event, or setting up a new kitchen, we bring expertise, taste, and professionalism to every service.

We are committed to delivering quality, hygiene, and customized solutions for every client. Our team ensures memorable food experiences, seamless operations, and end-to-end support for all your catering and consulting requirements.

🌟 Corporate Catering
- ✔️ Daily office meals & employee events
- ✔️ Buffet & packed meals for meetings
- ✔️ Custom menu planning
🎉 Events & Gatherings
- ✔️ Parties, weddings & celebrations
- ✔️ Multi-cuisine options & live counters
- ✔️ Affordable, customizable packages
🍲 Consulting & Kitchen Setup
- ✔️ Kitchen design & SOPs
- ✔️ Menu engineering & cost optimization
- ✔️ Staff training & management

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My Projects

Zomato Everyday - Homely Meals by Home Chef's

Led end-to-end business and product strategy for the Hyderabad launch of Zomato Everyday under Jelly Belly Foods. Designed daily-consumption-friendly Indian meals for working professionals. Managed the complete project lifecycle from conceptualization to launch.

Jelly Belly Foods Catering Launch

Contributed significantly to launching the Kortyard Café format, targeting diverse customer demographics and expanding market reach for Jelly Belly Foods.

The Homely Bowls

Gourmet Shawarma

100N - Eat Good, Feel Good

Fruit Yard

Connect with me professionally on F6S